Most small business owners today understand how critical a good social media presence is when promoting their business. Social media has changed the way we interact with our clients today – through outlets such as Twitter and Facebook, companies are able to get feedback from customers. This feedback affects our ability to attract and retain our client bases.
For some of us, social media plays into every aspect of our social life and recreation. You might choose a restaurant based on how many of your friends have been talking about it online. When you am in a new city, and trying to decide where to go, you may check Google or Yelp to see what places nearby have good reviews.
Social media can also cause backlash against a business. Recently, Mozilla CEO Brendan Eich stepped down after a huge backlash on social media in response to his support of an anti-gay marriage ballot proposal. Social media users called for a boycott of Mozilla, and online-dating site OK-Cupid asked their users to stop using Firefox. This is the power that social media has in today’s world.
So when you’re promoting your business today, it is critical to make sure that you have a social media presence that accurately represents and promotes your product and your organization. The reality is, however, when it comes to the reality of running a business, you probably don’t have time to think about your social media. This is where a good content manager comes into play.
What Does a Social Media Manager Do?
A good social media manager will take care of all the logistics, leaving you with the time to run your business or organization the way that you need to. This could be anyone from a virtual assistant – someone who you pay for a specified number of hours per week to take care of all of your social media needs – to a freelance writer that you hire on an as needed basis.
Of course, the more active your web presence is, the more likely you are to be seen by prospective clients!
Where Do I Find a Social Media Manager?
You have several options when you are looking to hire a social media manager. You can place an ad on Craigslist, of course. There are also sites like ODesk and Elance that allow businesses to post jobs and allow independent contractors to “bid” on the positions. ODesk and Elance attracts contractors from all over the world, and you may be able to get very low rates with some freelancers.
Keep in mind, however, you often get what you pay for with these sites. If the contractor you hire uses poor grammar or makes too many mistakes, you may find yourself spending more time and money fixing the job you’ve just paid someone to complete!
You want to find a content manager who has a good command of language, strong writing skills, and the ability to make your business stand out next to your competitors. Don’t be afraid to ask for writing samples and resumes when looking for someone to manage your social media presence.
Finally, look for someone that you feel will represent your business in a way that showcases the excellent work that you do!